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G-SHOCK teams up with New Era to develop the limited edition GM110NE-1A, in celebration of the iconic headwear brand’s 100th anniversary. The elements of New Era are captured in the form of a gold flag at the 3 o’clock position in conjunction with an engraved gold case back and special package featuring the inscriptions “100,” 1920-2020,” which pay homage to the brand’s sought after 59FIFTY cap. Upholding the distinctive design of the G-SHOCK GM110, the custom timepiece boasts a dark gray metal-forged and polished IP bezel enriched with gold lettering matching its gold and black analog-digital dial.
The new GM110NE-1A comes with two interchangeable bands including a black cloth band lined with green on the underside, gold buckle and band keepers and sporting the embroidered New Era flag on the strap, and a sleek gold-speckled black urethane band with a branded stainless-steel keeper in gold.
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G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200.
And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since launched, G-Shock has continued to evolve for more then 30 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.
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* Applies to diamonds that were originally purchased from us towards another diamond valued twice the amount or more.
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