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From G-SHOCK, the watch that is constantly testing new limits in timekeeping toughness, comes a new series with Carbon Core Guard structure, which takes toughness to a new level. The case is made of fine resin that incorporates carbon fiber for light weight along with rigidity that is superior to that of resin. This material protects the internal module from shock-induced damage and deformation. The dual back cover protects the back surface against impact. Button structure shock resistance has been improved, which eliminates the need for external button guards. The face of the watch consists of a disk pointer and raised hour markers for a look of bold toughness. This new standard bearer of the G-SHOCK lineup combines a new shock resistant structure with urban outdoor styling that reflects its toughness. A new level of toughness Carbon Core Guard structure A new carbon core guard structure protects the module by enclosing it in a carbon case made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability. The new shock resistant structure marks an important advance of G-SHOCK core technology, making this model the new standard bearer of the G-SHOCK lineup.
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G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200.
And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since launched, G-Shock has continued to evolve for more then 30 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.
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* Applies to diamonds that were originally purchased from us towards another diamond valued twice the amount or more.
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